An article in symphony
THE MAGAZINE OF
THE LEAGUE OF AMERICAN ORCHESTRAS definitely caught my attention. The
Quest for Generational Diversity by Harvey Felder is an informative article
that begins: “To connect with younger audiences, orchestras must understand and
embrace the values of Generations X and Y.”
There is much of interest presented here by Maestro Felder and well
worth reading. There are lots of really
good ideas for reaching these two generations.
“For multitasking Generations X (born 1965-76)
and Y (1977-98), there must be multiple layers, all designed to broaden the
experience beyond what has been thought of as sufficient for a symphony
concert. Consider the baseball fan who
brings a portable radio or television to a game…The fan now has access to a
stream of information he or she will miss by merely observing the game without
electronic enhancement. In the concert hall, some Generation X and Y audience
members undoubtedly would find the concert experience more attractive if they
were offered a stream of information about the event they are witnessing.”
At The Discovery Orchestra, we have certainly found
that audience members of Generations X and Y as well as those born well before
1965 have benefited from our listening guides that are first used as an
exploration tool and then visually followed during the performance. Our staff has discussed streaming the guides
electronically at concerts – and we may well experiment with that in the near future.
Our audience members tell us the listening guides help - and why? Our listening guides encourage audience
members to notice more detail and stay focused in the music! As I said in
my previous blog The Invisibility of Music “…a movement of music by Beethoven or Bach is delivered to us in time…the intent of the composer is
always to have a continuous, non-stop presentation of their musical ideas.” These musical ‘events’ – be they a chord
change or an ascending sequence – are meant to be noticed and emotionally
experienced as they occur in real time, one
after the other. If I stop to read the contributor’s list
– let alone send or receive a text message – I risk missing some of these events
as well as their relationship to musical ideas that occurred earlier.
Maestro Felder goes on to say: “Conversation,
of course, must be curtailed during a concert, since it competes with the sonic
creation emanating from the stage. But written
(emphasis mine) communication and silent video screens can co-exist with live music.” Here, he appears to be concerned with not
disturbing audience members who are just listening. He continues: “Problems may arise when the
interactive style of Generations X and Y interferes with the listening style of
other audience members. One easy
solution is to designate a section of the concert hall ‘silent mobile device
friendly’ allowing the virtual community to engage in the multitasking and
interactivity that is second nature to them.”
I must respectfully disagree. Rather than ‘styles’ of listening, I believe we are all consciously capable of
applying variable degrees of
attentiveness while listening. At
the bottom of the dial, we notice almost nothing except that there is perhaps a
musical sound in the background which we are hearing while we do or think other
things. At the upper end is that state
of attentiveness in which we are so present with the music that we notice every
detail in the sounds we are hearing as they occur. It is not so much having electronic mobile devices
that worries me, especially if they were receiving a streamed listening guide. What concerns me is the “multitasking and
interactivity that is second nature to them” – as in texting.
Written communication and silent video screens
may be able to ‘co-exist’ with live music.
However, people creating written
communications with other device-users on and off the concert site – even if seated
in a protective area where their lights and flashes will not disturb others – will likely miss, while texting, that
one incredible re-harmonization of the melody which Rachmaninoff had calculated
to be ‘the point’ or moment of greatest emotional intensity in the movement –
not to mention a myriad of other musical details along the way.
Is going to a baseball game an equivalent
experience to going to a concert and listening to a Beethoven sonata? I’m absolutely certain that Maestro Felder
would not assert that. But to emphasize
my point…at the game, we watch the pitcher, and then we take a bite of our
hotdog, then have a sip of soda, then call a friend on our cell phone. We do
all these things because we can and it
doesn’t matter in all of that ambient noise! Even if we miss an entire half inning of play
while we visit the restroom, it still
doesn’t matter. But if we miss that
one chord change as it happens in its unique moment in time, Rachmaninoff might
say we would not understand the entire movement. We might feel bad if missed seeing the grand
slam while we were in the restroom – but we would still know the score, understand
the game and enjoy the day at the ballpark!
At the concert, we have only that one precious moment to perceive that
chord in its context.
I don’t believe that one would ever suggest we
have a special ‘silent mobile device friendly’ section of a Broadway theater in
which people could blissfully text each other while missing crucial dialogue lines
of an Arthur Miller play. How would
these ‘texters’ understand the plot? Is
a symphonic movement not similar to an act of a play except that the
information is all being conveyed in wordless abstract sound?
Understand we must, but rather than completely
“embrace the values of Generations X
and Y” perhaps orchestras should challenge
those values. There are individuals in
the field of neuroscience who hold that we actually cannot multitask, that multitasking is a myth. They maintain that even if we are consciously
doing many things, our brain is still doing them serially – one at a time. I’m
not a scientist, but I think the dramatic increase in automobile accidents in
America has already proven that people should not text and drive cars. I would also ask: “Are there other life
experiences where an instant electronic communication is not appropriate and
would perhaps ruin the experience? Would we want to be texting at the precise
moment that ice cream enters our mouths and surrounds our taste buds in a sea
of pleasurable sensations? Would we want
to be texting a friend at the moment of orgasm?” Might the act of listening to the music of
Mozart or Thelonius Monk be a similar situation - something that just has to be
singularly experienced?
Do orchestras need to help Generations X and Y
enjoy the concert experience?
Absolutely! We know that the
percentage of our entire population that regularly listens to classical music
and attends live concerts is pitifully small.
Perhaps there is a remedy. How about we just teach Generations X and Y how to listen perceptively to the
invisible language of music? We can then let them decide whether they really want
to be texting at concerts or just giving their undivided attention to the most
important communication in the room – a very intimate emotional exchange from
the composer’s soul directly to theirs with an assist from us, the performers.
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